What's in the name, J. Cage?
Naming a wine is hard work, but maybe not for the reasons you think. For starters, our family name is Beery…not a good name for a wine. Next, imagine walking into the largest liquor store you’ve ever seen. Every name on every label and every name that sounds like any of those brand names is off limits due to trademarks. In fact, the trademark application for our first name resulted in a cease and desist lawyer letter because the big bad winery thought our name sounded too close to their name, which was a stretch. Choosing a meaningful name was also important to our family.
J. Frank Cage was a real person; in fact he was Roger’s great grandfather who lived in Blanco and Austin, Texas. Roger remembers his father reliving tales of fishing and hunting with his grandfather in the Texas Hill Country. J. Cage was a craftsman, a builder and a pioneer. Every day, thousands of people see his legacy without ever knowing. J. Cage helped design and built Austin’s historic Lamar Boulevard Bridge over Ladybird Lake in 1942. The six open spandrel concrete arches are an architectural beauty, garnering the bridge its rightful spot in National Register of Historic Places.
J. Cage was a pioneer who valued craftsmanship in all he did. It is that craftsman’s spirit that lives on in the Beery family and in every bottle of J. Cage Cellars wine.
The Lamar Boulevard Bridge built by J. Cage 1942
Photo by Jim Nix