Living the Wine-Stained Dream
There comes a point when success is no longer measured by titles or accomplishments, but by the life you choose to build.
For Roger Beery, that meant leaving a successful business career to pursue a lifelong passion for wine. What began as a dream evolved into J. Cage Cellars—a boutique Sonoma County winery dedicated to crafting exceptional vineyard-driven wines and creating memorable experiences around every bottle.
Today, Roger and his son, Conch, continue that journey together, personally selecting vineyards throughout Sonoma County and producing limited quantities of wines that reflect the unique character of each site.
Why J. Cage Cellars?
Instead of owning vineyards, we seek out exceptional ones.
Every vintage begins by finding the right vineyard, not the easiest one. From the Russian River Valley to the Sonoma Coast, Sonoma Mountain, Petaluma Gap, and Dry Creek Valley, each wine is chosen because the site has something distinctive to say.
That philosophy allows us to focus on quality over quantity—and on producing wines that express where they were grown.
More Than a Bottle of Wine
The best wines are the ones people actually open.
They’re shared at family dinners, celebrations, holidays, and quiet evenings with friends. Those are the moments we think about every time we make a wine.
Every decision—from vineyard selection to bottling—is guided by one hope: that a bottle of J. Cage becomes part of an experience worth remembering.
Because great wine isn’t just about what’s in the bottle.
It’s about the people gathered around it.
THE FAMILY
Roger Beery
PROPRIETOR
Conch Beery
WINEMAKER
Whitney Beery
BRAND AMBASSADOR
THE TEAM
Adam Lee
CONSULTING WINEMAKER
Michael & Adell Roscoe
PARTNERS
Robert “Bob” Cage
PARTNER
Lesley Cage Gibson
PARTNER
A FAMILY LEGACY: Who Was J. Cage?
J. Frank Cage was a craftsman, a builder and an avid outdoorsman who hunted and fished throughout the Texas Hill Country. He designed and built Austin’s historic Lamar Boulevard Bridge, noted for its Art Deco-style open-spandrel architecture and is listed in the National Register of Historic Places. He was Roger’s great grandfather.
It might seem unlikely that a family from Austin named “Beery” would go into winemaking in northern California. But it was meant to be. Since we launched J. Cage Cellars, we have been reunited with members of the extended Cage family. We are inspired by J. Frank Cage’s commitment to craftsmanship and we are indebted to the legacy he left to us.
THE CAPE: Our Theme Song
Performed By Jerry Jeff Walker And Django Walker
Songwriters: Guy Clark / Jim Janosky / Susanna Wallis Clark
Remember: “Always Trust Your Cape”